JOGO
Using a JOGO couldn't be simpler:
add hot water and ground coffee into a cup
insert JOGO straw and swirl
caffeinate
Yup, that is correct, using a JOGO is easier than instant coffee and it tastes better!
Also, drinking coffee with a JOGO means no paper or plastic waste and the straws simplicity means easy clean up, just rinse your cup and JOGO with water.
Where did this idea come from?
Like all great adventure innovations, JOGO was spawned during a 28,000 mile solo-motorcycle journey from Minnesota to Argentina by co-founder, Joey Jones. During the long hours navigating the questionable roads of Central and South America without the proper amount of caffeine, Jones knew there was something that needed to be done, but what?
Once back in the United States, Jones headed out on a canoeing trip with Nick Yehle, his co-founder, teaching teens and adults how to canoe. Again, both were looking for a way to maintain alertness through a good cup of joe. Yet, nothing was working.
Then, like the apple that bonked Sir Issac Newton on the head to discover gravity, Jones and Yehle came up with the idea of drinking coffee through a bombilla. At first, there were a few issues, but these two were determined, so Jones and Yehle worked together to redesign the bombilla and create the JOGO.
When could you use a JOGO?
The best part of a JOGO is you can use it anywhere you would like; your home, office, backpacking, a cross-country motorcycle trip, during van life. The JOGO straw is small and light, making it perfect for anywhere and everywhere. Here are some of the craziest places you can use your JOGO:
Riding in a barrel over Niagara Falls
Highlining in Yosemite National Park 2000 feet above the ground
On a sailboat while crossing the Pacific Ocean
If you have any other cray ideas, let us know. In the meantime, do yourself a favor. Stop making bad coffee on your adventures and order your JOGO now.
