Gregory Packs and I had been talking for a few months about creating some content together. They were looking for some fun, light-hearted content that matched their campaign, "Make Time". Throughout the months we were chatting, we settled on the location of Lake Tahoe, for its versatility of activities, and the set deliverables of one blog and 8 images.
The creative was open-ended, but guided with a mood-board to showcase the desired color pallet. The rest was up to me. Sourcing the talent, the location, the activities, the set design, everything. The longer I shoot, the more I enjoy the process of designing a story and building a shot list. Keeping in mind the mood-board, I headed out for the two days of shooting.
With three activities, four locations, and a working title of "Make Time for Friends" the goal was to tell a story of friends having a good time together in nature. We would climb, paddle-board, and hike around Lake Tahoe, showing off the views and unique opportunities it provides. From blue water to granite walls, Lake Tahoe is a dream location.
The final blog title ended up being, "Mmm What’s That Cooking? Four Ways to Make Time for Dinner with Friends" with a focus on eating in nature with friends. I mean, COME ON, who doesn't love a good bite to eat with friends, out in the wild?! You can read the article on Gregory's Blog:
Also, a proud moment for myself once the set of images were delivered... they requested double the amount of images. My guess says they were happy with the end result :-)
Thank you @lindzmalone and @jojanna19 for giving me the opportunity to shoot with you all!