Creating Content for the Ford Bronco

Throughout 2021, I was responsible to two major contributions to Ford Motor’s release of the Ford Bronco; the ambassador program with Andrew Muse and the Bronco Wild Fund collaboration with Outward Bound.

Ford Bronco x Andrew Muse Ambassador Program

Bronco Wild Fund x Outward Bound

Quite honestly, I would not have guessed when I made my business official (aka got a business license and started paying taxes under the business name "Dalton Johnson Media") roughly three years ago, that I would be photographing a campaign for @fordbronco or @outwardboundusa anytime soon. Realistically, I just wanted to pay my way by shooting odd jobs here and there to fuel my adventures. I really never had a list of dream clients, nor did I care to reach out to clients. While some of that has changed, my focus remains the same. I am here to live my life in accordance to my own view of success.

At first, I thought success meant scraping by, then I thought it meant making tons of money. I would hopefully say that I have matured a little bit since starting this journey, but one thing I am excited about are the opportunities that are opening up along the way.

I am ready for what is to come in this life, big and small :-)


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