Throughout 2021, I was responsible to two major contributions to Ford Motor’s release of the Ford Bronco; the ambassador program with Andrew Muse and the Bronco Wild Fund collaboration with Outward Bound.
Ford Bronco x Andrew Muse Ambassador Program
Bronco Wild Fund x Outward Bound
![Outward Bound USA x Bronco Wild Fund collaboration shot in California](https://images.squarespace-cdn.com/content/v1/5a184ed3b1ffb6b3f78561f0/1633564226156-8ANSL5UIJBVT9JNM5LXB/DALTONJOHNSON_210809_BRONCO+WILD+FUND+SHOOT+BASECAMP+MIDPINES+OBCA_MIDPINES%2C+CA_01087.jpg)
![Outward Bound USA x Bronco Wild Fund collaboration shot in California](https://images.squarespace-cdn.com/content/v1/5a184ed3b1ffb6b3f78561f0/1633564218898-G2L0Q44QX0D3C5PZKFXI/DALTONJOHNSON_210809_BRONCO+WILD+FUND+SHOOT+BASECAMP+MIDPINES+OBCA_MIDPINES%2C+CA_00551.jpg)
![Outward Bound USA x Bronco Wild Fund collaboration shot in California](https://images.squarespace-cdn.com/content/v1/5a184ed3b1ffb6b3f78561f0/1633564218346-YSZ2LSLNFKUZ9JL966LB/DALTONJOHNSON_210809_BRONCO+WILD+FUND+SHOOT+BASECAMP+MIDPINES+OBCA_MIDPINES%2C+CA_01006.jpg)
![Outward Bound USA x Bronco Wild Fund collaboration shot in California](https://images.squarespace-cdn.com/content/v1/5a184ed3b1ffb6b3f78561f0/1633564220303-9C34FLP4M2SIQ4K0ELAQ/DALTONJOHNSON_210809_BRONCO+WILD+FUND+SHOOT+BASECAMP+MIDPINES+OBCA_MIDPINES%2C+CA_00935.jpg)
![Outward Bound USA x Bronco Wild Fund collaboration shot in California](https://images.squarespace-cdn.com/content/v1/5a184ed3b1ffb6b3f78561f0/1633564222910-C9KLG3OGX9RGCHK5ZWEZ/DALTONJOHNSON_210809_BRONCO+WILD+FUND+SHOOT+BASECAMP+MIDPINES+OBCA_MIDPINES%2C+CA_00484.jpg)
![Outward Bound USA x Bronco Wild Fund collaboration shot in California](https://images.squarespace-cdn.com/content/v1/5a184ed3b1ffb6b3f78561f0/1633564222594-AH8FW6JKRK3C2FN2HUIB/DALTONJOHNSON_210809_BRONCO+WILD+FUND+SHOOT+BASECAMP+MIDPINES+OBCA_MIDPINES%2C+CA_00495.jpg)
![Outward Bound USA x Bronco Wild Fund collaboration shot in California](https://images.squarespace-cdn.com/content/v1/5a184ed3b1ffb6b3f78561f0/1633564224051-1I5S670RYP5GRM8OROSM/DALTONJOHNSON_210809_BRONCO+WILD+FUND+SHOOT+BASECAMP+MIDPINES+OBCA_MIDPINES%2C+CA_00678.jpg)
![Outward Bound USA x Bronco Wild Fund collaboration shot in California](https://images.squarespace-cdn.com/content/v1/5a184ed3b1ffb6b3f78561f0/1633564225362-QKMR9WHL8I2COMYL94Q2/DALTONJOHNSON_210809_BRONCO+WILD+FUND+SHOOT+BASECAMP+MIDPINES+OBCA_MIDPINES%2C+CA_00894.jpg)
![Outward Bound USA x Bronco Wild Fund collaboration shot in California](https://images.squarespace-cdn.com/content/v1/5a184ed3b1ffb6b3f78561f0/1633564225662-585H3KVEU41SGUFHXQJL/DALTONJOHNSON_210809_BRONCO+WILD+FUND+SHOOT+BASECAMP+MIDPINES+OBCA_MIDPINES%2C+CA_01144.jpg)
Quite honestly, I would not have guessed when I made my business official (aka got a business license and started paying taxes under the business name "Dalton Johnson Media") roughly three years ago, that I would be photographing a campaign for @fordbronco or @outwardboundusa anytime soon. Realistically, I just wanted to pay my way by shooting odd jobs here and there to fuel my adventures. I really never had a list of dream clients, nor did I care to reach out to clients. While some of that has changed, my focus remains the same. I am here to live my life in accordance to my own view of success.
At first, I thought success meant scraping by, then I thought it meant making tons of money. I would hopefully say that I have matured a little bit since starting this journey, but one thing I am excited about are the opportunities that are opening up along the way.
I am ready for what is to come in this life, big and small :-)