Of a Lifetime by The North Face Makes You Want to Charter a Sailboat To Antarctica

When I first saw Of A Lifetime pop up on my computer screen, I figured I’d give it a quick watch. Five minutes in, I realized this was no ordinary ski video. This was something special. I paused, headed to my TV, and settled in to experience the full 44 minutes on the biggest screen in my house. It was the best decision I made all week.

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Jimmy Chin and Jim Morrison Return to Everest to Ski the Hornbein Couloir

In a bold and emotionally charged endeavor, renowned American ski mountaineer Jim Morrison, along with acclaimed filmmaker Jimmy Chin, is set to tackle one of the most challenging ski descents on Mount Everest: the Hornbein Couloir. This ambitious project, part of a multi-million dollar initiative funded by the National Geographic Society and The North Face, aims to pay tribute to Morrison’s late partner, Hilaree Nelson, who tragically died attempting a similar feat on Mount Manaslu in 2022.

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