Alaska Airlines is elevating the in-flight experience by introducing a refreshing twist to its beverage offerings. Just in time for Dry January, the premier West Coast carrier is now serving Best Day Brewing Kölsch, marking the first non-alcoholic beverage to join Alaska's premium drink selection.
Commencing this month, passengers in First Class and Premium Class will enjoy complimentary Best Day Kölsch, while those in the main cabin can purchase it during flights offering a full beverage service.
Originating in the San Francisco Bay Area, Best Day Brewing has gained acclaim as the #1 selling non-alcoholic Kölsch in the United States. This distinctively crisp and refreshing brew boasts a toasty malt character and a lighter hoppiness, containing a mere 55 calories per can. True to Best Day's commitment to quality, their non-alcoholic beer is non-GMO, Kosher, and vegan.
Todd Traynor-Corey, Alaska Airlines managing director of guest products, expressed the airline's commitment to providing healthier options that maintain taste and quality. "Best Day Brewing achieves that with its craft non-alcoholic beers founded right here on the West Coast," he said.
As the beverage landscape undergoes a transformative shift, Best Day Brewing embodies this change, offering consumers the freedom of choice without compromising quality or experience. Non-alcoholic beer sales have surged, with a 31% annual growth rate over the past four years. Additionally, 94% of non-alcoholic beer consumers continue to purchase traditional beer, wine, and spirits.
Tate Huffard, CEO of Best Day Brewing, highlighted the partnership's essence, stating, "At its core, the partnership with Alaska Airlines and Best Day Brewing is about celebrating life's adventure." Best Day Brewing's unique brewing process, which involves crafting full-strength beers before carefully removing the alcohol, preserves the aromas and flavors of exceptional beer.
Best Day Brewing Kölsch, infused with Hallertau Blanc hops, exudes fruity aromas with white grape characteristics, paying homage to its roots with traditional Cologne malts. This premium non-alcoholic beverage is now available at 30,000 feet, offering passengers a delightful experience during their journey.
Brittney Childs, an Alaska Airlines mileage plan member and loyal guest, expressed excitement about the airline's inclusive approach. "I'm excited to travel with an airline that's inclusive and offers a drink to their passengers who live a sober life or like the taste of beer, but not the effects of alcohol," she said.
As Alaska Airlines continues to prioritize customer satisfaction and innovation, this collaboration with Best Day Brewing is another step towards enhancing the in-flight experience. Travelers can look forward to savoring the Best Day Kölsch, experiencing the best of both worlds at 30,000 feet.