Arc’teryx dirtbag ambassador Ray Diaz rock climbing in Joshua Tree National Park. Photo by Dalton Johnson
The second episode of the podcast has dropped!
In this episode, we dive into the world of dirtbag living with the Manager and Community Lead at Arc’teryx, Krista Coole. Personally, I met Krista through Beau Martino, about a year ago. Throughout that time, Krista has focused on building out the ambassador program for Arc’teryx Norcal.
Reasons to listen to the podcast:
How to become a brand ambassador (for Arc’teryx and other brands)
A deep dive into why dirtbags are cool
How to start rock climbing (at any age)
How to build a community
Listen to the Podcast:
Arc’teryx dirtbag ambassador Jason Crist rock climbing in Joshua Tree National Park. Photo by Dalton Johnson
Because of Krista:
In late 2021, Krista brought me onto the Arc’teryx Corte Madera ambassador team. During that time, she has embodied the community role, pushing myself to become more involved and connected with the team. In doing so, I have grown to rely on the ambassador team for adventure photoshoots that are based on storytelling, over product placement. Often, the other ambassadors become the models.
Some of the projects that Krista has supported:
Four Wheel Campers one minute promo video about surfing and climbing
Escape Campervans adventure travel stills for summer social campaign
Featherstone Outdoor brand revamp
In addition to her help with talent for projects, she has also helped integrate me into some of the projects Arc’teryx has going on, like rock climbing clinics, community dinners, and beer collaborations! SO RAD!
Thank you Krista for coming onto the podcast for getting me involved/feel included into the community!